Salvador is a vibrant coastal city with strong shipping, industrial manufacturing, and tourism sectors. An influx of domestic migration has taxed public services including education, healthcare, and transportation, while the ensuing overpopulation has increased unemployment, informal settlements, and poverty. New initiatives have been enacted to increase foreign investment to increase job opportunities, while a government agency was created to provide job training and assist in connecting employers with residents searching for work.

Salvador experiences regular heavy rainfall that can lead to devastating urban landslides. In the last 10 years, the Municipal Civil Defense and other government agencies have assisted in over 19,000 landslide related occurrences, providing support to rebuild property and in many cases relocate citizens. Further engineering work is under way with federal support to stabilize landslide-prone neighborhoods, but rapid population growth increases the possibility of future risks.

SHOCKS AND STRESSES
  • Crime / Violence
  • Disease Outbreak
  • Inadequate Educational Systems
  • Landslide
  • Population Growth / Overpopulation
  • Poverty
  • Rainfall Flooding

Meet The Chief Resilience Officer

Adriana Campelo Director of Resilience for Municipal Government of Salvador and Chief Resilience Officer.

She holds a PhD in Marketing Management from University of Otago in New Zealand, a Master in Management from Federal University of Bahia in Brazil, a Specialization in Economics from University Unifacs in Brazil, and a Law Degree from the Catholic University of Salvador in Brazil.

Prior to her current role, Adriana worked as Coordinator of Automotive Industry for Secretariat of Industry, Commerce and Mining – State Government of Bahia; Director of Labour and Professional Qualification and former Deputy Secretary for Economic Development, Labour and Employability for the city of Salvador. And Senior Advisor for Secretariat of Sustainable City and Innovation at Municipal Government of Salvador.  Also, she lived and worked between New Zealand and the UK for ten years. She was a lecturer and researcher in marketing at Cardiff Business School in UK from 2012 to 2015. She has published in international peer reviewed journals such as Journal of Travel Research, Journal of Macromarketing, and Journal of Marketing Management.

Adriana is Fellow of the Institute of Place Making in the United Kingdom and Fellow of the United Kingdom Higher Education Academy. She combines her work as a practitioner and an academic. She is also Dissertation Advisor, Management Degree Programmes, University of Liverpool Online in the UK. Recently she edited a book called Handbook on Place Branding and Marketing with Edward Elgar Publishing.

 

 

Snapshot of Salvador

  • 2,675,000

    population as of 2010

Stories about Salvador

Around the World

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  • Landslide
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